According to the filing, Insurify and Compare.com bid on “Jerry Marks” – including the federally registered JERRY trademark and common law marks such as GETJERRY, JERRY.AI, JERRY AI, JERRY INSURANCE, DRIVESHIELD, ALLCAR, GARAGEGUARD, and PRICEPROTECT – as paid-search keywords on Google, Bing, and Yahoo. The result, Jerry says, is that consumers typing its name into a search bar were served ads that looked like they pointed to Jerry but instead funneled them to competing platforms.
